Marketing & lead help for home-service contractors
A real team that runs your website, Google, ads and lead follow-up — inside the software you already use, or ours. No new apps to learn. Just text us.
Rather talk? Text (516) 217-4526
Free · 2 minutes · See your score before we ever call
Missed 2 calls from Google while I was up on a roof
Already texted both back. One is booked Thu 10:00 — added to your Jobber. The other wants a fence quote, photos are in.
Perfect. Thank you!
The problem
Every week there’s a new AI receptionist, a new estimating app, a new “all-in-one” platform. Each one needs somebody to pick it, set it up, connect it to everything else and check that it’s working.
That somebody usually ends up being you — at 10 p.m., after a full day on the job. So the leads go cold, the reviews never get asked for, and the software you pay for sits half set up.
Fillay is the team behind your tools. We do the setup, the follow-up and the marketing, and you text us when you need something.
contractors use AI in a meaningful way today
ServiceTitan, 2026 State of the Tradesof contractors say they don’t trust AI
of pros not using AI say they don’t know the tools made for their trade
Housecall Pro, AI in the Trades 2026How it works
Most contractors are fully set up within two weeks.
Answer a few questions online and see your score and top fixes in two minutes. Then we look at your website, Google profile and software and text you a plan — what to keep, fix or drop.
Your tools or ours. We connect your phone, forms, website, Google and CRM so every lead lands in one place and gets a fast reply.
A real person follows up on leads, runs the ads and keeps things moving. You get a monthly report and a direct line to the team by text.
What we handle
You don’t need to hire a marketer, a receptionist and an estimator. You need one team that handles the parts you don’t have time for — from the first ring to the five-star review.
A dedicated local number for calls and texts, with instant missed-call text-back.
From Foundation Learn more
A real person follows up, qualifies the job and books the visit.
From Managed Growth Learn more
A fast, managed website with local SEO and your Google profile.
From Foundation Learn more
Local Services Ads, Google Ads and social campaigns, tracked end to end.
From Managed Growth Learn more
Branded estimates prepared for you, then followed up until they close.
From Full Partner Learn more
Review requests after every job, replies, and projects turned into proof.
From Managed Growth Learn moreBring your own tools
Keep it. We work inside what you already pay for and connect it to your website, phone and ads.
Use ours. Every plan includes a business number, lead inbox, text-back, estimate templates and review requests — set up and run for you, at no extra software cost.
Built beside contractors
Painting contractor
A new 12-page site with service and area pages, SEO and a lead form that goes straight to Jose’s phone.
See the workHome improvement
Website, Google leads, human follow-up, scheduling and estimates working together.
Masonry & fencing
Clear campaigns, organized lead intake and a direct line to the team.
“Fillay didn’t just build us a website. They helped us actually grow — real leads, real results.”
“Fillay has been a game changer for our business. Their expertise in digital marketing helped us build a strong online presence that truly resonates with our customers. Working with the team has been amazing. They know what they’re doing!”
Simple pricing
Start with the help you need now. Move up or down any month after your first 90 days.
Get found
A professional website, your Google profile and one organized place for every lead.
$500/month
Get more leads
More exposure, plus a real person responding to, qualifying and booking new leads.
$1,000/month
Hands-off
Our most complete support — from the first click to the estimate and the review.
$1,500/month
A note from Romel
“The goal isn’t to make a contractor manage more software. It’s to make the whole path from lead to job feel handled.”
I spent my career in corporate consulting and analytics, helping big teams make better decisions. Fillay brings that same discipline to contractors — with a phone number you can actually text.
Romel PrashadFounder, Fillay
Meet the teamNo. If you already use Jobber, Housecall Pro, ServiceTitan, QuickBooks, HubSpot or something else, we work inside it. If you don’t have anything, we use ours — at no extra software cost.
Texts to our business line are answered by a real person during business hours, usually within minutes and always the same business day.
We ask for a 90-day start so there’s time to see results, and in return we waive the $750 setup. After that it’s month to month.
No. We take on one contractor per trade in each service area, so we never split leads between two businesses competing for the same homeowners.
Some software companies pay a referral fee when a customer signs up through us. It never changes what we recommend, we always tell you, and we’re just as happy to run the tools you already have.
For contractors ready to grow
Tell us what you want to grow and what tools you use today. We’ll reply the same business day with honest next steps.